Comglasco
Aguila Glass
DIGITAL MARKETING AND SEO EFFORTS
OVERVIEW
Speakcite’s digital marketing strategies demonstrably yielded significant results over a sustained 24-month period. Organic traffic increased steadily, attracting 36,263 new users to the Comglasco Aguila Glass website. User engagement metrics were also positive, with 47,383 user sessions recorded. Additionally, the website achieved a bounce rate of 49.02%, indicating that nearly half of all visitors explored the website beyond the initial landing page. These findings suggest Speakcite’s approach successfully improved Comglasco Aguila Glass’s online visibility, attracted a relevant audience, and kept them engaged with the website’s content.
THE CHALLENGES FACED BY COMGLASCO AGUILA GLASS
Our engagement with Comglasco Aguila Glass began in November 2020. At that time, their digital marketing efforts were limited despite a substantial physical presence with a one-hectare facility and branches across Luzon, Visayas, and Mindanao, as reflected in their website traffic data obtained through Google Analytics. This presented an opportunity to implement a comprehensive SEO and content marketing strategy to improve their online visibility and reach a wider audience.
Our initial data-driven digital marketing audit for Comglasco Aguila Glass identified several key areas for improvement:
- Limited Digital Marketing Awareness: Many traditional businesses, like Comglasco Aguila Glass, struggle to grasp the full potential of online marketing. Speakcite addressed this by conducting educational workshops tailored specifically for the automotive glass industry.
- Established Competitor with Similar Name: A common challenge in the digital age is brand confusion, especially when competitors have similar names. Speakcite addressed this by conducting educational workshops tailored specifically for the automotive glass industry. Speakcite also ensured brand differentiation in all content across the website and social media platforms emphasizing Comglasco Aguila Glass’s brand identity.
- Budget Constraints: Speakcite understands that not all businesses have large marketing budgets. For Comglasco Aguila Glass, Speakcite developed a cost-effective, multi-pronged approach that maximized results such as prioritizing organic SEO and leveraging social media platforms.
- Subpar Website Performance: An outdated website with poor user experience can significantly hinder a business’s online success. Speakcite addressed this by completely revamping Comglasco Aguila Glass’s website, focusing on intuitive navigation, clear calls to action, and optimized website responsiveness.
- Absence of Off-Page Initiatives: Building brand awareness and establishing authority goes beyond just having a website. Speakcite addressed this by implementing a comprehensive off-page SEO strategy for Comglasco Aguila Glass.
SUMMARY OF SPEAKCITE’S DATA-DRIVEN SOLUTIONS:
| Goal | Solution |
|---|---|
Technical, On-Page and Off-Page SEO | We included on-page optimization and high-quality backlink acquisition to enhance their organic search ranking and drive website traffic. |
Social Media Marketing | We developed and executed a social media strategy to establish and manage profiles that fostered brand awareness and a unique online identity. |
Content Marketing | We implemented a content marketing strategy to create a consistent brand voice across engaging blog posts, social media content, and website copy. |
Web Design | We redesigned their website with user-friendly navigation for both customers and administrators, enhancing overall user experience and administrative efficiency. |
Graphic Design | We created impactful visual graphics to foster clear communication and engagement with their target audience. |
PPC | We leveraged data-driven pay-per-click advertising campaigns to expand the brand’s reach and contribute to its overall online success. |
Link Building | We implemented a strategic link-building campaign that significantly improved their website’s authority and organic search ranking. |
Social Media Ads | We optimized their social media ad campaign that significantly increased brand visibility, generating 100,000 impressions and interactions from an initial engagement of 20. |
Google Ads | We effectively expanded their digital reach with a multi-pronged paid advertising strategy, encompassing search campaigns, display ads, and performance max campaigns. |
THE RESULTS
Speakcite’s data-driven digital marketing strategy for Comglasco Aguila Glass for over two years yielded the following impressive results:
- Organic traffic rose steadily, attracting 36,263 new users and generating 47,383 user sessions.
- Furthermore, the website’s 49.02% bounce rate indicates that nearly half of all visitors explored beyond the landing page, demonstrating successful user engagement.
ORGANIC TRAFFIC FOR OVER 2 YEARS:
These metrics translate to a significant improvement in Comglasco Aguila Glass’s online visibility, attracting a relevant target audience and keeping them engaged with the website’s content.
