10 Must-Have Features To Build High-Performing E-commerce Sites
10 Must-Have Features To Build High-Performing E-commerce Sites
I. Everything you need to know about Ecommerce Marketing
II. Types of Ecommerce Marketing
III. Ecommerce Marketing Strategy
d.) Product Availability Filters
a.) Mobile App (separate category due to its impact on design)
b.) Leverage Google Images Update
b.) Carousels (if used for order progress visualization)
e.) Capitalize on user-generated content (UGC)
a.) Smart Product Search Feature
b.) Carousels (if used for highlighting products or promotions)
c.) Gift Registries (personalized gifting experience)
a.) Local Store Information (if applicable)
10 Must-Have Features To Build High-Performing E-commerce Sites
E-commerce digital marketing isn’t a one-dimensional game. It’s about understanding the power of different digital channels and harnessing their potential to reach your target audience, attract attention, and ultimately, drive sales. At present, where every marketing campaign relies on online marketing, there is a need to configure e-commerce digital marketing strategiesthat complement other digital channels like social media, content, search engines, and email marketing.
Everything you need to know about E-commerce Marketing
While seemingly distinct, e-commerce marketing and digital marketing converge into a powerful online marketing force when focused on online sales, particularly from online retailers. This guide explores how e-commerce businesses can strategically harness the strengths of both disciplines in configuring the best digital marketing strategies for Filipino businesses.
E-commerce marketing leverages various digital channels, including social media platforms, digital content creation, search engine optimization, and email campaigns, to attract targeted visitors and convert them into customers that drive online sales. Setting e-commerce digital marketing goals based on industry benchmarks and relevant analytics ensures measurable progress and strategic alignment. While thinking big, part of this online marketing is focusing on delivering small, consistent steps to foster long-term engagement and brand loyalty from online retailers before, during, and after the purchase also fosters long-term engagement and brand loyalty, extending the value of each customer acquisition.
By adopting a data-driven, multi-channel approach, e-commerce businesses can build a robust marketing strategy that fuels sustainable online sales growth.
Types of Ecommerce Marketing
Before delving into the specific features to transform your e-commerce site, let us examine foundational marketing channels featured by Hubspot to understand how they contribute to building a successful online store. This provides a framework for developing a comprehensive e-commerce marketing strategy.
2. Content Marketing
Content marketing elevates e-commerce businesses through optimized product pages, targeted blog posts, guest contributions, engaging YouTube videos, and keyword-rich FAQs. This strategic approach attracts, engages, and converts potential customers, driving online revenue with valuable content at every stage of the buying journey.
3. Search Engine Marketing
E-commerce businesses can conquer search engines through dual strategies: SEO’s organic climb for long-term visibility and paid advertising’s immediate audience reach. PPC campaigns on platforms like Google Ads target specific buyer searches, driving instant traffic and measurable sales. By mastering both strategies, e-commerce thrives in the online landscape, capturing audience attention and ultimately fueling sustainable growth.
4. Email Marketing
E-commerce email marketing thrives on automation, nurturing leads through targeted post-purchase follow-ups for loyalty and feedback, and recovering abandoned carts with timely reminders and relevant product suggestions. By segmenting lists, respecting privacy, and leveraging automation, e-commerce businesses unlock email’s potential for driving sales and building lasting customer relationships with online retailers.
5. Influencer Marketing
By strategically partnering with trusted individuals and communities influential within your target market, e-commerce businesses can leverage influencer marketing’s power. These partnerships go beyond Instagram celebrities, encompassing any trusted entity that resonates with your ideal customers. Through authentic “sponsored posts” and recommendations, influencers effectively draw targeted attention to your products, capitalizing on their established trust to drive brand awareness and potential sales.
6. Affiliate Marketing
E-commerce thrives on partnerships. Affiliate marketing taps 81% because it expands reach through external marketing teams (affiliates) using paid ads, content, and more. This performance-driven online marketing strategy leverages targeted audience knowledge, scales effectively, and drives sales by incentivizing affiliates with commissions. Building a successful program relies on strategic partnerships, transparent commission structures, high-quality support, and nurturing relationships, unlocking significant growth potential for e-commerce businesses.
7. Local Marketing
Local marketing empowers e-commerce businesses with laser-focused reach, amplifying campaign ROI. By pinpointing customer-dense areas, businesses can offer strategic incentives like discounted local shipping, fostering community connections, and repeat business. Leveraging analytics, localized promotions, and community engagement, e-commerce thrives through strategic proximity, building lasting relationships with geographically concentrated customers.
E-commerce Marketing Strategy
In building a high-performing site for your e-commerce business, a strategic balance of the mentioned types of e-commerce marketing strategy. With this as your foundation, you can optimize your e-commerce sites with these ten essential features to skyrocket your sales:
1. Navigation & Search:
Prioritize a clear and logical site structure with a powerful search engine for optimal searchability, user experience, and conversions. Well-organized menus, categorized lists, and an auto-suggesting, filter-equipped site search not only guide online retailers and improve user interaction metrics like bounce rate and dwell time but also enhance crawlability for better search engine indexing and organic ranking. By further analyzing user interactions with navigation and search, you can uncover popular products, understand user intent, and personalize search results, ultimately boosting conversions and customer satisfaction.
a.) User-Friendly Navigation
Analyze user behavior to see how they navigate and find products, then optimize categories, menus, and search tools for a user-friendly flow. Strategize an online marketing that prioritizes popular categories and personalizes recommendations based on user intent. This enhances the user experience and improves website crawlability for better search engine indexing and organic visibility. Easy navigation reduces bounce rate and increases dwell time, sending positive signals to search engines and boosting your ranking for relevant keywords. By understanding how users navigate and search, you empower them to find what they need quickly and convert seamlessly.
Sephora.com knows too well the shopping habits of its patrons.knows too well the shopping habits of its patrons.
https://www.searchenginejournal.com/ecommerce-guide/must-have-website-features/
b.) Site Search
Know that a site search feature goes hand-in-hand with user-friendly navigation. It empowers online retailers to bypass menus and instantly find what they seek, boosting conversion rates and satisfaction. Fortunately, most site search tools integrate seamlessly with Google Analytics, offering valuable insights into user behavior and search queries. Utilize this data to optimize your navigation and product placement further, ensuring every visitor navigates seamlessly toward a purchase.
With its site search feature, Nordstrom.com suggests popular brands and goods based on your input, demonstrating how well it understands its customers’ buying preferences.
https://www.searchenginejournal.com/ecommerce-guide/must-have-website-features/
c.) Footer Navigation
Beyond providing basic contact details, it can also be a powerful tool for improving SEO and user experience. You’ll guide search engines and customers efficiently by strategically including links to top products, essential information like policies and FAQs, and even your social media profiles. This not only enhances user journeys but also strengthens your search engine signals, ultimately driving traffic and conversions.
See T-mobile.com‘s footer, which provides easy access to preferred locations from any page, as an example.
https://www.searchenginejournal.com/ecommerce-guide/must-have-website-features/
d.) Product Availability Filters
Cater to every online retailer’s preference with smart filtering that lets shoppers effortlessly navigate your product offerings on the go using filters based on pickup, delivery, and other key criteria. This targeted approach elevates user experience, increases engagement, and transforms curious mobile visitors into loyal customers. Empower your customers to find what they want and how they want it.
Customers can use Walgreens.com‘s item availability filter to sort products according to their availability for pickup, same-day delivery, shipping, or in-stock.
https://www.searchenginejournal.com/ecommerce-guide/must-have-website-features/
e.) Mobile App
Go beyond mere mobile-friendliness and empower your online business with a branded app installed directly on your customers’ smartphones. This strategic move keeps your brand top-of-mind, readily accessible through the app icon with their most-used apps. Through a mobile app, you can go beyond passive email blasts or social media updates and instantly reach engaged customers through push notifications, promoting exclusive deals, new arrivals, or loyalty rewards directly within the app. Mobile apps not only enhance convenience but also foster connection, driving higher engagement and conversion rates.
Customers may use the The Home Depot’s app to purchase online, reserve items for in-store pickup, and have them shipped to their homes.
https://www.searchenginejournal.com/ecommerce-guide/must-have-website-features/
2. Design & Usability:
Having a website and mobile app is not enough for your e-commerce business. To maximize them, their design and usability must be optimized. Juggling separate designs is a conversion crisis waiting to happen. Embrace a responsive design that seamlessly adapts to any screen, from laptops to tablets to phones, ensuring a smooth user journey that keeps every visitor engaged, regardless of their device. Couple this with SEO strategies, your content will be easy to read and simple to navigate for all users while boosting rankings and converting browsers into buyers.
a.) Mobile App (separate category due to its impact on design)
Beyond enhancing visual appeal with interactive features like carousels showcasing new arrivals or user-generated content, a thoughtfully designed app can profoundly impact brand storytelling and product promotion. Imagine captivating customers with immersive experiences, personalized recommendations, and seamless purchase journeys – all within the palm of their hands. Embrace the power of mobile apps and unlock a loyal, engaged audience who converts at every tap.
Take inspiration from Lazada and Shopee’sapp design that easily leads to easy recall of the brand.
b.) Leverage Google Images Update
Two major changes shifted the gears of Google Image Search: the “View Image” option is retiring, replaced by “Visit Site.” This move aims to send traffic directly to image source websites, potentially impacting your referral game. With this change, optimize your image landing pages for user engagement and conversions. Ensure seamless transitions from Google to your site with image attribution and SEO to capitalize on this new traffic flow.
The “Visit Site” looks like this on Google Image Search:
- Nail the Basics of Image Optimization
Step 1: Speak clearly. Start with descriptive file names that accurately reflect your product images. Think beyond generic terms like “image1.jpg” and embrace keywords your target audience searches for. “Navy Blue Cotton T-Shirt with Pocket” is infinitely more discoverable than its cryptic counterpart.
Step 2: Speak for those who can’t see. Optimize your alt text to act as the voice for your images in case they fail to load. Use relevant keywords naturally within a concise description, offering valuable context for both users and search engines. “Cozy, breathable navy blue cotton T-shirt with a convenient pocket. Perfect for casual wear or layering.”
Step 3: Speak directly to Google. Search engines rely on text clues to understand your images. By incorporating relevant keywords strategically within your file names and alt text, you’re essentially handing Google a roadmap to index your products accurately.
Google is a prime example of this application. If someone searches for “Gunmetal Watch”, Googleowns the first organic result in Google Images search
https://www.searchenginejournal.com/ecommerce-guide/google-images/
- Schema Markup Your Images
Code that you put to your e-commerce business webpages to aid search engines in comprehending your material is known as schema markup or structured data. Through this, Google search results will display not just thumbnails but detailed product information including price, brand, and star ratings. Schema, or structured data, unlocks this potential, helping search engines grasp your content and display it richly, attracting potential searchers or eager buyers right when they’re searching. It’s like dressing your products for success in the online marketplace.
This helps them display your content showing your product’s image, rating, price, shipping information, return information, and availability in a rich format like this:
https://www.semrush.com/blog/schema-markup/
- Show Your Product Information in Google Search & Google Images
Streamline your product visibility tp online retailers with Google’s updated product feed. It allows real-time product information updates, ensuring your latest inventory and offerings (including enticing images) show up instantly in relevant Google Search and Image queries. Upload your updated product feed and images to Google Merchant Center for immediate, relevant, and free product visibility for high-intent searchers. This game-changer is currently available in the US, with global expansion coming soon. Don’t miss out on showcasing your products at the perfect search moment.
https://www.searchenginejournal.com/ecommerce-guide/google-images/
- Show Your Product Images in Google Knowledge Cards
Brands that manufacture their own products, original equipment manufacturers (OEMs) and/or B2B companies now have control and can seamlessly update their product information, including captivating images, directly influencing the rich content displayed on their Google Knowledge Panel. This takes out misrepresentation in the crowded online world.
- Leverage Your Customers for Authentic Images
Let your customers be your brand ambassadors. Showcase user-generated images – from Instagram posts to product snapshots – across your e-commerce site. Embed user content on product pages and checkout flows to build trust, showcase authentic product usage, and inspire purchase decisions.
Vanity Planet inspires customer engagement and features their shoppers’ journey with them:
https://www.searchenginejournal.com/ecommerce-guide/google-images/
- Compress Your Images
Optimize your website images for lightning-fast loading. Tools like TinyPNG help shrink file sizes without sacrificing quality, boosting your Google Images ranking and keeping visitors engaged.
3. Product Information
In E-commerce digital marketing, a captivating design is meaningless without clear and comprehensive content. Compelling descriptions rich in relevant keywords, eye-catching images, and engaging videos not only boost SEO visibility but also drive conversions. Time spent on informative pages improves search ranking, while user-generated reviews and ratings build trust and influence algorithms. Analyze review data to understand customer needs and refine descriptions.
a.) Product Videos
Video engagement reveals popular features, informing content strategy and highlighting what resonates with online retailers. This lets you tailor content, personalize recommendations, and optimize descriptions for maximum impact. These dynamic elements enrich your pages, boost dwell time, and potentially influence search rankings, resulting in user-generated reviews and ratings.
Apple inspires customer engagement and features their shoppers’ journey with them:
A video on Apple’s page showcases the characteristics of its most recent product. Both online and in-store sales of their products result from the use of excellent product photos and videos.
image reference from: https://www.apple.com/ph/iphone-15-pro/
b.) Product Reviews
Product reviews and ratings, the backbone of user-generated content on e-commerce business sites, play a crucial role in influencing purchase decisions. This section serves as social proof, offering invaluable buyer insights and reassurance that a product meets expectations. Furthermore, a user-driven rating system prioritizes helpful reviews, ensuring shoppers encounter the most relevant feedback first.
Platforms like eBay.comenable customers to rate and review products, with these reviews prominently displayed below product descriptions and sponsored listings.
image reference from: https://ebay.com/
c.) FAQ For Products
Pre-empt online retailer’s uncertainty and empower informed purchases with a FAQ section. Addressing common product and store inquiries builds trust and credibility, reducing bounce rates and improving user satisfaction. This translates to positive SEO signals and potentially higher rankings. Implement a user-friendly FAQ area on your site and consider offering real-time chat support for immediate assistance.
Take inspiration from Amazon’s Q&A feature, where customers can collaboratively clarify doubts and upvote relevant questions for easy access.
image reference from: https://amazon.com/
4. Policies & Support
Implementing transparent user-friendly policies cultivates a solid foundation of trust and credibility with your audience for your e-commerce business, translating directly into enhanced brand reputation. Consider showcasing clear icons or infographics summarizing your key policies like returns, shipping, and guarantees within your website pages. This proactive approach to informing users fosters confidence and encourages engagement, ultimately translating to a positive brand perception.
a.) Generous Return Policy
Clear return policies displayed prominently on product pages, ideally near the “Add to Cart” button, can significantly improve user experience and decrease bounce rates. This enhances user confidence and reduces friction in the purchase journey. Consider employing icons or infographics alongside your policy text to make it visually appealing and easily digestible.
Walmart’s Generous Return Policy feature is placed near its add to cart button.
image reference from: https://walmart.com/
b.) FAQ For The Store
Complement your product-specific FAQs with a dedicated site-wide FAQ page. This centralized resource proactively addresses general store inquiries regarding online privacy, security, payments, shipping, returns, and other common concerns. By anticipating and clarifying these questions upfront, you not only enhance user experience and reduce bounce rates but also free up your customer service team to focus on resolving complex issues and providing personalized support.
Etsy.com answers to the most frequently asked questions on its FAQs page.
5. Order Management
Empower online retailers’ confidence and ensure smooth after-purchase experiences with clear order management strategies. A transparent return policy with clear exchange options reduces purchase hesitation and drives conversions. Real-time order tracking updates delivered via email or SMS instill trust and mitigate unnecessary support inquiries. By minimizing friction points and delivering exceptional customer service, you not only reduce negative reviews but also foster repeat business and potentially influence organic search rankings through positive user sentiment.
a.) Order Tracking
Proactive visibility into order status minimizes support tickets and negative reviews, implying that you understand the “where is my order?” question. Implement a user-friendly order tracking system accessible through website login or simply with an email address and order number. This empowerment translates to reduced support overhead, increased user satisfaction, and potentially higher organic rankings generated from positive user experience and reviews.
Autozone.com has an order tracking page on its website.
image reference from: https://autozone.com/
b.) Carousels (if used for order progress visualization)
Integrating carousels into your order management system can offer a concise and visually appealing way to track order progress. A multi-stage carousel progressing from “Order Placed” to “Shipped” to “Delivered,” potentially with accompanying icons or brief updates at each stage provides a straightforward, step-by-step visualization that facilitates user understanding and reduces unnecessary support inquiries. This potentially streamlines operations and positively impacts customer satisfaction. By presenting essential order information in a clear and engaging format, carousels can enhance user experience and build trust, potentially influencing user reviews and search engine perception.
Shopee.phhas a website carousel
image reference from: https://shopee.ph/
6. Marketing & Incentives
Implement a strategic online marketing strategy through email opt-ins with compelling incentives to attract new customers and expand your reach. Personalized promotional emails and push notifications tailored to user preferences drive targeted traffic and boost sales. Leverage insights from opt-in rates, email engagement, push notification click-throughs, and conversion data to refine your approach. Track campaign performance using targeted coupon codes and analyze loyalty program data to identify your most valuable customers and inform future marketing efforts. This data-driven approach optimizes marketing resources, fuels acquisition, and fosters profitable customer relationships.
a.) Email Opt-In
Analyze opt-in rates and campaign engagement to understand customer preferences and measure campaign effectiveness. This data empowers you to personalize marketing efforts with tailored email campaigns and targeted push notifications based on user preferences. Mailchimp benchmarks reveal e-commerce emails boast an average open rate of 15.68% and a click-through rate of 2.01%, highlighting their significant revenue potential. So, if a purchase isn’t immediate, nurture leads by converting website visitors into email subscribers. This opens a direct communication channel for future sales and promotions, ultimately driving conversions and building lasting customer relationships.
Samsunguses a pop-up to ask users to join their email list to receive their most recent deals.
image reference from: https://www.samsung.com/ph/
b.) Push Notifications
The data from push notification click-through rates and conversions empower you to optimize campaigns with precision, bypassing spam filters and social media algorithms for direct connection with subscribers. Implement a user-friendly push notification service to invite website visitors to receive updates. This enables timely delivery of promotional messages directly to their browser notification center, ensuring immediate visibility.
Take inspiration from Shein, where subscribed visitors see the latest announcements conveniently through desktop notifications.
image reference from: https://ph.shein.com/
c.) Coupon Codes
By analyzing the redemption rate and behavior patterns associated with specific codes, you gain valuable insights into campaign effectiveness and online retailers’ preferences. To capitalize on this behavior and retain customers throughout checkout, consider offering your own compelling coupon codes rather than prompting users to search elsewhere. This strategic approach not only fosters sales but also strengthens brand loyalty and provides valuable data for optimizing future campaigns.
Victoria Secret features their coupon codes on their page this way.
image reference from: https://www.victoriassecret.com.com/
d.) Loyalty Program
Identify top customers and personalize campaigns through your loyalty program. Offer early access, points rewards, or exclusive perks to incentivize repeat purchases and build brand loyalty. Analyze program data to understand preferences and refine promotions, driving retention, UGC, and referrals. Investing in a customer-centric program, free or paid, pays off long-term through repeat business, brand advocacy, and increased customer value. Consider diversifying engagement beyond purchases, encouraging social media mentions, or content sharing. Tailor rewards to your audience for a valuable and personalized experience.
SM Advantage Card boasts their reward system as incentives to their loyal customers.
image reference from: https://digiweb.smac.ph/smac
e.) Capitalize on user-generated content (UGC)
Empower your customers to become brand ambassadors through user-generated content (UGC). By encouraging posts, reviews, and social media engagement, you naturally drive traffic and cultivate an authentic, engaged community. Personalization sparks organic social sharing, showcasing the potential of UGC. Implement effective strategies like contests with product-centric entries, review platforms for valuable feedback, and branded hashtags to inspire user-generated content. This cost-effective approach fosters trust, increases visibility, and ultimately fuels profitable customer relationships.
Yappy Pets feature their customers’ positive experience of their brand and products,
image reference from: https://www.yappy-pets.com/
7. Personalization
Go beyond basic filters and static displays in your online marketing with data-driven recommendations based on browsing history, purchases, and preferences. Offer relevant product suggestions, dynamic website content, and personalized marketing materials to streamline discovery and reduce purchase friction.
By prioritizing individual needs and delivering relevant experiences at every touchpoint, you build stronger customer relationships, foster brand loyalty, and ultimately pave the way for repeat purchases.
a.) Smart Product Search Feature
Leverage advanced filters by color, size, brand, price, and other relevant attributes to facilitate quick navigation and informed purchases. Go beyond static displays by implementing dynamic recommendations based on browsing history or previous purchases, anticipating customer needs, and presenting relevant options.
Watsons’product filter categorizes items based on price, type, color, etc.
image reference from: https://www.watsons.com.ph/
b.) Carousels (if used for highlighting products or promotions)
Strategically place carousels to draw user attention, boost click-through rates, and prominently showcase featured products and promotions. Highlight key offerings and the latest sales. This approach can be a valuable tool for maximizing customer engagement and informing purchase decisions.
Zalora’s highlights products and promotions through their carousel feature.
image reference from: https://www.zalora.com.ph/
c.) Gift Registries (personalized gifting experience)
Implement personalized gifting experiences through robust gift registry features. Analyze registry data and user language preferences to identify demographics, segment your audience, and tailor marketing and product offerings for targeted engagement. Draw valuable insights into gifting trends and potential customer profiles for specific product categories, empowering you to refine marketing strategies and deliver relevant recommendations.
Flowerstore Ph offers gift registries specific to target customers or occasions.
image reference from: https://flowerstore.ph/
8. Customer Support
Differentiate your brand by offering convenient consumer experiences for your online retailers. Implement a strategic communication system for positive associations and encouraging future purchases. Additionally, provide readily accessible local store information, facilitating smooth engagement and catering to customers from online or in-person shopping. These strategic initiatives cultivate brand loyalty and strengthen customer relationships.
a.) Local Store Information (if applicable)
Enhance regional discoverability and drive foot traffic by integrating accurate location data into your e-commerce store. Precise local store information boosts your local SEO visibility, attracting customers within your geographical reach. Consider highlighting the nearest store details in your website header, empowering customers to seamlessly shop online, reserve for in-store pickup, or browse local inventory before visiting. This approach leverages online visibility to fuel offline sales and fosters stronger customer engagement.
SM Market displays branches and current store hours.
image reference from: https://smmarkets.ph/
b.) Chatbots (for customer support)
Chatbot interactions glean valuable insights into customer questions, concerns, and preferred communication channels. Analyze this data to identify common issues, enabling you to refine your knowledge base, improve support materials, and personalize chatbot responses. It also reduces support workload and optimizes resource allocation. By prioritizing a chatbot customer support, you can boost customer satisfaction, streamline operations, and ultimately strengthen your competitive edge.
Akari Storeoffers an automated assistant with customized suggestions for users to select from.
image reference from: https://www.akari.store/
c.) Multilingual Support
Multilingual support attracts customers from different countries and enhances organic search visibility in international markets. Offer website translation tools or dedicated multilingual versions to cater to specific languages and regions. Tailor product descriptions, currency options, and marketing campaigns to resonate with unique cultural preferences and maximize engagement.
In the Philippines, two languages suffice as an English-speaking nation: Filipino and English.
PLDT Home has an English or Filipino language option for a better user experience.
image reference from: https://pldthome.com/
9. Community
Cultivate vibrant connections and engagement in your e-commerce business through dedicated community spaces and interactive events for passionate members. Provide value beyond products by sharing helpful content, curating personalized experiences, and empowering user-generated content. Here are some examples:
- Offer informative blog posts, how-to guides, tutorials, or product reviews to establish yourself as a trusted resource and add value to their lives.
- Organize online or offline events like workshops, contests, product demonstrations, or AMA (Ask Me Anything) sessions to encourage participation and generate excitement.
- Designate forums, chat rooms, or social media groups specifically for your customers to connect and your brand.
- Partner with influencers, leverage gamification and embrace shared purpose through charity initiatives to fuel your community’s growth and your e-commerce success.
Ayala Museum features “Free admission on Independence Day”to engage more customers in joint activities between the brand and their customers.
image reference from: https://www.ayalamuseum.org/events
10. Security & Privacy
a.) Personal Data Policy
Foster customer confidence and ensure regulatory adherence with a clear, transparent personal data policy. Outline the information collected, usage practices, and user safeguards employed. Implement secure payment gateways and data encryption protocols to protect privacy and enhance website reputation. Remember, depending on your location and target audience, you may need further disclosures concerning cookie usage and data analytics practices. A transparent and comprehensive data policy not only minimizes legal risks but also builds trust, fosters loyalty, and contributes to a positive brand image, ultimately strengthening your e-commerce success.
Contis provides an option to accept the policy or adjust their cookie preferences.
image reference from: https://www.contis.ph/
E-commerce business success demands a strategic, data-driven approach that harmonizes these features to attract your target audience, converts visitors into customers, and ultimately boosts sales. This is where Speakcite stands out.
Speakcite’s data-driven e-commerce digital marketing strategies for Filipino businesses go beyond design, driving sales through effortless product discovery, seamless mobile experiences, streamlined order management, personalized marketing, and trust-building support. We don’t just analyze, we empower – contact us today and unlock your full e-commerce potential in the competitive online market!
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1. Social Media Marketing
Social media offers powerful online marketing for e-commerce, enabling direct audience engagement, brand building, and sales conversion. Choosing platforms like Facebook, Instagram, X, and TikTok for their visual focus, implementing shoppable features, tailoring content to target demographics, and leveraging positive reviews all contribute to an effective social media strategy that drives valuable online sales.